Thursday, April 13, 2006

Getting to know...Beck(y)

Founded in 2003 and headquartered in New York City, Beck(y) is a shrewdly designed collection of handcrafted,one-of-a-kind bags and accessories constructed with recycled skateboards and plush, high-end fabrics.

The brainchild of visionary designer Beck Hickey, Beck(y)'s product matrix currently features three women's handbags including a square mini-tote, curved mini-tote and clutch, as well as two unisex messenger bags and an assortment of belts, belt buckles and money clips. Just like skateboarding, all Beck(y) products are functional art.

Beck's long-time attraction to skateboarding and its surrounding lifestyle is another factor that motivated her to establish her product line. "Skateboarding has always fascinated me because of its creative, individual nature," she continues. "From an artistic standpoint, I love board graphics, and when I was younger I'd spend hours at my local shop admiring every detail of artwork on the newest shipment of decks."

Beck(y)'s aptly named sk8bags are hand made by Beck in her New York workshop. It's a very time-consuming, labor-intensive process and she counts her lucky stars that she still has all ten fingers. Although she washes the decks and removes the grip tape, Beck stresses, "I don't add anything to the decks and can say with a clear conscience that I'm simply reusing something that was already there." Altering the decks as little as possible throughout the production process is extremely important because she strives to always uphold the integrity of her source material.

To keep the recycled decks coming her way, and to give back to the skateboarding community at the same time, Beck established the Boards 4 Bowls program. For every used board she receives Beck donates $3 to a variety of non-profit organizations dedicated to building and maintaining public skateparks across the country. Beck currently works with the Tony Hawk Foundation, Jeff Anderson Memorial Fund and Elemental Awareness.

So not only is this a super amazing idea, the the end products look amazing too, EXTREMELY well made. Tyson and I already had to smack our own hands to stop ourselves from keeping a purse and money clip for ourselves instead of selling them in the store! Come down to the store in June and see them for yourself, each items is COMPLETELY one of a kind!

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